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Executive Summary

Tanis Jorge is a serial, tech entrepreneur, and a leading advisor to startup founders on entrepreneurship and building successful cofounder partnerships. Over the course of her career in startups, spanning the last 20+ years, Tanis has cofounded, scaled, and successfully exited multiple data-driven businesses.

Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011 with her long-term business partner, Stephen Ufford. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today. In 2021, Trulioo reached unicorn status (US $1.65B valuation) solidifying its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses. Following a record-breaking Series D, she stepped down from the Board of Trulioo to focus on her cofounder advisory work. She remains a minority shareholder of Trulioo.

Tanis cofounded her first start-up, iQuiri in 1999. The company was one of the first to make consumer credit reports available online and was acquired by Experian in 2003. In 2004, she cofounded NCB Data Services, which was again acquired by Experian in 2006. In 2005, Tanis cofounded identity management firm Pharos Global Strategies, which was again acquired four years later.

Today, Tanis is one of the go-to voices and experts on the ‘cofounder relationship’, drawing on her experience cofounding and successfully scaling four technology businesses. She is the author of The Cofounder's Handbook (listed in USA Today's Top 10 Business Books To Scale Your Business in 2024) and Founder of The Cofounder's Hub, a platform dedicated to providing entrepreneurs with the necessary tools and resources to establish, nurture, and successfully exit business partnerships. Tanis also advises fast-growing start-ups and leading venture capitalists, focusing her work on how cofounders can function in an open, productive, and symbiotic way to ensure continued and long-term business success.

Tanis sits on the Board of Directors at Ally Global, a non-profit that works to prevent human trafficking and supports survivors through safe homes, education, and work opportunities. Tanis lives in Vancouver, BC with her husband and two boys. When she isn’t working she enjoys the “foodie” lifestyle with her husband David Jorge, MasterChef Canada Season 2 winner. She loves water sports and is currently working towards turning her brown belt in kickboxing into black, a lifelong item on her bucket list. Tanis also takes time to mentor students at the private school she founded, Live Learn Launch Academy, which focuses on entrepreneurship, financial literacy, and life skills.

Tanis is a serial tech entrepreneur and a leading advisor on entrepreneurship and building successful cofounder partnerships.

Over the course of her career in startups, spanning the last 20 years, Tanis has cofounded, scaled, and successfully exited multiple, data-driven businesses with the same partner.

Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today. In 2021, Trulioo reached "unicorn" status, solidifying both its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.

Today, Tanis is one of the go-to voices and experts on the cofounder relationship. Author of The Cofounder's Handbook and Founder of The Cofounder's Hub, her work focuses on how cofounders can function in an open, productive, and symbiotic way to ensure continued and long-term business success.

Medium Summary

Mini Bio

Tanis Jorge is a serial tech entrepreneur and author of The Cofounder's Handbook and Founder of The Cofounder's Hub. With over 20 years building startups, including one tech "Unicorn", Tanis is bringing her expertise and experience to founders looking to build and grow a successful business and cofounder partnership.

Talking Points

talking
points

One of only three, Canadian, female, "Unicorn" founders* (Antler Insights, Aug 2022)
Self-taught entrepreneur. With a high school diploma, Tanis demonstrates education is secondary if you have grit, perseverance, and a willingness to be a student of life
Founder of Live Learn Launch Academy (online school focused on entrepreneurship, financial literacy, and life skills for students aged 11-14)
Husband, David Jorge, is Season 2 winner of Masterchef Canada
Holds a board seat at Ally Global, a non-profit working to prevent human trafficking and help survivors of trafficking find healing through safe housing, education, and long-term aftercare.

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sample
questions

Sample Questions

Why did you write a book about Cofounder Partnerships?

With over 20+ years working with the same cofounder, I thought that most business partners had the same experience...a great one. What I discovered was that many are silently suffering, struggling to have difficult conversations and manage conflict and disagreements. I discovered that when the partnership falls apart, the company falls not too long after. The Cofounder's Handbook is designed to assist cofounders create a strong partnership before, during, and at the end of linking together on a venture.
What should entrepreneurs look for in a Cofounder?

Many people start a partnership without much thought into whether or not it's the right decision. Often skill set or timing are the main factors that entrepreneurs use to gauge fit, and because of this they miss much more obscure yet vital factors that need to be addressed and considered. The Cofounder's Handbook, brings those factors to light so that founders can make the right decision for them and their business.
What is the one thing people should keep in mind in a partnership?

The likelihood of the success of a venture is determined largly by the ability for the founder's to make their relationship a success. Studies have shown that 65% of businesses fail due to issues between the founding partners. This factor has been ignored for too long and it's time to put the cofounder partnership in the spotlight where it belongs.
What can people do to improve their partnership?

Improving communication, building trust, and prioritizing the cofounder relationship are all ways in which the partnership can be strengthened. The Cofounder's Handbook goes into detail about ways that one can undertake these tasks and learn firsthand from the experiences of other founders how they integrated them into their partnerships.
What should people avoid in a partnership?

People underestimate the importance of alignment in vision and execution within their partnerships. Cofounders should avoid long segments of time between confirming and reassessing the venture's goals and mission. When these two factors differ between the partners, business decisions become difficult and conflict can erupt.
When is your book launching and where can people get more info about it and the resources you provide?

The Cofounder's Handbook: The Ultimate Guide to Starting, Building, and Exiting a Strong Business Partnership, is now available on all major platforms in paperback, audio, and ebook formats. The Cofounder's Hub is an online platform where cofounders can find resources, tools, and support for any stage their partnership is in. Entrepreneurs can follow The Cofounder's Hub on LinkedIn and Instagram.